Black out days how to#

However, the frequency was an issue for a majority of supporters, who believed the event would not have a significant impact if it was too frequent. Īfter the event launched, the creators decided to make it a monthly event, on every first Friday of every month.

Black out days how to#

Before the event, the creators posted guidelines on who could participate and how to do so. An official website was created to help the online black community access up to date information on when and how the event would take place. The idea spread quickly once given a name, and gained supporters within the Black Tumblr community. Its goal was to shed a positive light on Black individuals, and to combat stereotypes. īlackout Day was created as a 24-hour event that would expose the online Black community and others on social media to positive images of everyday Black individuals, through selfies, videos, gifs, and other media. Matthew-King Yarde (known as Nukrik on social media), the creator behind the various logos for the event. This reality led to an ethical need for positive and relatable images of the black community on social media platforms.Ĭoncerned about these issues, Green decided to gain feedback on his idea by going on Tumblr through those interactions, he met Marissa Sebastian, who came up with the name behind the movement and later on became the PR and CEO of the movement, and Tumblr user V. While associating Blacks with athleticism is not harmful in itself, it becomes harmful when that is one of the only things with which Blacks are associated. Having these two polar identities of a lawless individual and highly adored star leaves a spectrum of people in the Black community unrepresented. Generally, if Black people are not being depicted as criminals, they are represented as entertainers such as athletes or musicians. Although images of Black people have increased in mass media, those images have been disproportionately harmful due to their violent and crime related content. These harmful images are not only seen by the Black community, but by everyone who has access to a media outlet. Research has shown Black images in the media adversely affect how members of the Black community view themselves. In addition, he noticed when Black people were depicted, it was usually in a negative light. Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine'. 'Damn, I'm not seeing enough Black people on my dash.

Green noticed there was a lack of black representation on social media, as well as a predominance of Eurocentric standards of beauty, specifically on Tumblr The event was conceived in early February 2015 by Tumblr user T'von Green. īlackout Day 2020 received widespread attention as a result of the murder of George Floyd, the shooting of Breonna Taylor, the death of Elijah McClain, the shooting of Tony McDade, and other victims of police brutality. After Decemit was scheduled to be held on the seventh day of every third month, starting with March 6, 2016.

Specific hashtags, such as #TheBlackout and #BlackoutDay are used to connect users and raise visibility of related content. It also encourages the posting of content that was created by, and features, black creators. ( Learn how and when to remove this template message)īlackout Day is a social media-promoted event in which supporters of the Black Lives Matter movement are encouraged to not spend any money, or only spend money at Black-owned businesses for 24 hours, for the purpose of raising awareness of police brutality and racism towards Black people. ( May 2020) ( Learn how and when to remove this template message)

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